Voice Analyser – The Economist

Watch the video to see the ad in action.

How influential is your voice? This cheeky interactive digital ad helps you measure your clout!

As Asia gains prominence on the global stage, The Economist wanted to position itself as an authoritative publication for world leaders and captains of industry.

This banner ad asks you to read a sentence into your computer’s mic to have your voice analysed. The result depends on your voice:

Stay silent: “Silent waters run deep…”

Speak softly: “You speak softly but carry a big stick…”

Medium volume: “You have the voice of the diplomat…”

Booming voice: “Your words reverberate with authority…”

Blood-curdling scream: “You don’t have to shout to be heard!”

Regardless of your result, you’re invited to add weight to your words by subscribing to The Economist.

Results & Accolades
The campaign picked up a Merit at the One Show Interactive. It ran for 2 weeks on Hong Kong’s leading sites, delivering 2.4 million impressions, boost subscriptions by 15% (vs. control) and generated media buzz.